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SaaSCo · Agent Persona Survey

Synthetic Van Westendorp + MaxDiff · n = 100 personas · clearSeam

Van Westendorp price sensitivity

Four price perceptions plotted across the price range. Where they cross gives the key reference prices, explained under the chart.

Good value (bargain)Getting expensiveToo cheapToo expensiveAcceptable range

IPP, Indifference Price Point ($139). Where the share who think it is getting expensive equals the share who think it is a bargain. Read it as the going rate, the price the market treats as normal.

OPP, Optimal Price Point ($134). Where the share who say "too cheap to trust" equals the share who say "too expensive to consider." Resistance is at its lowest here, so it is the price the fewest buyers reject outright, a strong place to anchor.

Acceptable range (the shaded band). The floor is where buyers start doubting quality; the ceiling is where they walk. Most published prices should sit inside it.

Segment cuts

Indifference price point by segment. Wide gaps argue for segment-specific pricing.

By firm type

Segment	n	IPP	OPP	Acceptable range (USD per seat per month)
Real estate brokerage	12	$111	$116	$93 – $120
Recruiting firm	13	$121	$121	$103 – $146
Wholesale distributor	12	$133	$123	$117 – $143
B2B SaaS scaleup	13	$146	$133	$114 – $164
Marketing agency	13	$152	$133	$124 – $154
Manufacturer	12	$157	$165	$130 – $202
Professional services	12	$160	$181	$134 – $185
B2B SaaS startup	13	$162	$140	$118 – $162

By company size

Segment	n	IPP	OPP	Acceptable range (USD per seat per month)
1-5 seats	20	$71	$68	$62 – $83
6-15 seats	20	$95	$105	$94 – $117
16-40 seats	20	$130	$124	$109 – $143
41-100 seats	20	$210	$174	$161 – $216
100+ seats	20	$271	$243	$231 – $303

Feature value

Which capability is MOST and which is LEAST valuable to your team?

Preferred pricing model

Which pricing model is MOST and which is LEAST appealing to you?

Most compelling value proposition

Which promise is MOST and which is LEAST compelling to you?

What buyers said

As a Founder/CEO at a B2B SaaS startup, value matters more than the sticker if it saves real time.

As a VP Sales at a B2B SaaS scaleup, value matters more than the sticker if it saves real time.

As a RevOps Lead at a Marketing agency, value matters more than the sticker if it saves real time.

As a Sales Director at a Recruiting firm, value matters more than the sticker if it saves real time.

As a RevOps Lead at a Manufacturer, value matters more than the sticker if it saves real time.

As a Head of Sales at a Wholesale distributor, value matters more than the sticker if it saves real time.

As a Founder/CEO at a Professional services, value matters more than the sticker if it saves real time.

As a Sales Manager at a Real estate brokerage, value matters more than the sticker if it saves real time.

Packaging recommendations

Generated from the data above. The human layer turns these into the final call.

Anchor list price near the Indifference Price Point of $139 (USD per seat per month). It is the point with the least price resistance in either direction.
Keep published prices inside the acceptable range of $119 to $162. Below that, buyers question quality; above it, they walk.
Make Visual pipeline and deal stages, Email sequences and follow-up automation table stakes in every tier; they carry the most value.
Do not lead pricing on Open API and integrations; it scores negative on best-worst and is not a willingness-to-pay driver.
Buyers most prefer the Flat per-seat monthly fee pricing model. Favor it as the headline structure.

Free diagnostic, provided as-is without warranty. Output is directional guidance only, not professional pricing, financial, or legal advice. clearSeam is not responsible for decisions made based on it.

clearSeam agent persona survey · generated locally, no data left your machine